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“Think of digital transformation less as a technology project to be finished than as a state of perpetual agility, always ready to evolve for whatever customers want next, and you’ll be pointed down the right path.” — Amit Zavery

Revolution in every sector has made a huge impact on a country’s growth and development. As the world is changing day by day, many developments have been made. The recent advances in many fields have changed the conventional definitions by many folds. One of the up and rising sectors is the software sector. Since the beginning of the 21st century, technology has started developing. The software industry has been booming ever since. All of this has made a positive impact on a country’s development.

Digital transformation is the basis of every company’s success. 70% of the companies have a digital transformation strategy or they are working on one. In every sector, different companies employ various digital technology to improve statistics, business processes, value for customers, and innovation. Before long, every process was done manually and hard copies of data were maintained by a company of any country. 

Women working on digital platform for graphic designing utilizes digital transformation platforms

Digital adoption platforms have marked a rethinking of the normal working of a company. The creation and implementation of artificial intelligence in the service organization is the best example of digitalization. Proper storage of data as soft files, using of new software to complete simple tasks, easy processes, and other organizational changes have affected a company’s status in the market in a good way. Increased customer engagement, market share, and increased customer revenue are the splendid results seen in many companies adopting digital technology.

Digital transformation also leads to enhanced resource management, better software implementation, and positive customer feedback, but has it been successful? Only 7% of companies have fully implemented digitalization. 

According to John Chambers of the Cisco company, at least 40% of all businesses will die in the next 10 years if they don’t figure out how to change their entire company to accommodate new technologies. Every company needs to adopt digital technologies in one way or the other. Ziplyne is one of the organizations that has applied this digital innovation to make a user journey serviceable. 

Although, digitalization has been an answer to many problems that people deal with in everyday life, yet there have been many obstacles that this process has faced and is still at present facing. These obstacles affect a company’s development towards technology. Digital transformation is a cause for global concern due to its impact on the workforce.

With every problem comes a solution. Here are some of the key factors that have impacted businesses globally along with their solutions.:

Organizational structure

Adapting to a change is a different form of obstacle that everyone faces. In 2020, 39% of global organizations have found it difficult to integrate digital adoption into core architecture. Digital transformation brings about a change in an organization. Organizational change can be in many forms. Daily routines of employees, changing departments, implementation of new strategies, and usage of new software are some of the transformations that digitalization brings. Employee onboarding is still a major problem for companies. Outdated organizational structures, rigid leadership of managers, and inefficient workflows hinder the growth of digital transformation in the company. 

Developing a comprehensive change management plan is a start. It is a helpful method to prepare the employees beforehand so they can adapt to the changes.

Employee Pushback

An organization is nothing without its employees, since the employees are the backbone of any business. Without their support and help, any business cannot achieve success. Employee pushback towards digital transformation is seen in many companies and organizations. From the statistics acquired in 2020, it is seen that almost 36% of employees have struggled to adapt with the new changes, even with the training provided. Digitalization has led to some changes in a company’s culture and structure. Companies are faced with employee onboarding on product adoption. One of the main reasons is that many employees feel threatened by the new technology and develop a sense of job insecurity. Then there are situations, where the adoption and implementation of digital transformation require a different skill set than the conventional non-digital methods that have been followed over the years. 

The solution to avoid employee pushback is minute but effective. Employee training and development should be the prime focus of the companies with digital adoption. Teaching the employees on ways how digital transformation is used in companies will lead to better morale and productivity. Employee training can be conducted in many ways. It can be a web-based training program where training is provided online. On-demand training programs are known to enhance employee performance. 

A customer-centric culture is also useful in ensuring better digital adoption. Customer feedback should be taken into consideration. Their needs and demands should be regarded as objectives of paramount importance. By building a better customer service program and focusing on the customers, any change becomes easier to handle.

Poor digitalization strategy

What is the purpose of adapting a method, if one is not able to use it properly to achieve desired results? Digital adoption will continue to remain ineffective in a company if it is not utilized to its strength. Lack of a defined strategy is a reason for this. Many organizations are lacking a corporate-wide strategy that is of vital importance in its functioning. The path to the right direction will always be a blur if the vision is unclear. 

Product adoption and digital adoption solutions might sound the same. But they aren’t. Software designed to increase adoption rates in companies is referred to as digital adoption solutions. It is quite different from product adoption where the company is utilizing the product for their desired goals. 

Cybersecurity

Cybersecurity is of prime concern when it comes to adopting digital innovation and digital process optimization. As detailed information and data are moved to the cloud, it becomes important for an organization to protect the information from hackers. As time goes on, people are becoming highly dependent on technology for everything. Due to this reliant behavior, proper security measures are not taken into consideration. This poses a serious threat to all digitalization projects. 

Along with the initiatives taken for implementing digital transformation; advanced security measures and strategies should be accomplished as well.

Having an idea of what to do but not being sure how to do it is a vital issue. For creating a strategy, an organization needs to have good awareness, good communication, and fast execution. For an effective digitalization strategy, one needs to get buy-in, structure the budget and have a current state analysis of the project.

Apart from this, some of the other barriers that a company encounters due to digital transformation include less budget, lack of process optimization, and lack of expertise to lead digitalization initiatives. Digital adoption solutions play a significant role in utilizing digital transformation to the hilt. These solutions include web-based training, on-demand training, and on screen guidance. Onscreen guidance can improve a customer’s experience as it allows easy access of information to potential customers, guide them on how to use the service, and provide immediate customer support. You can enhance customer onboarding in this way.  

Ziplyne employs digital adoption solutions for customer onboarding, proper usage of technology from the investments made, and increasing employees’ productivity.

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