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It’s Not Rocket Science

“Ef, It’s Not Rocket Science! That was what Rome Chopra (my Boss, CEO, and, yes, friend) said to me a few months ago as we were discussing a micro-strategy related to a potential marketing tactic for Ziplyne. “Of course, it’s not Rocket Science,” I thought. And then another thought took over…”Why the heck do people […]

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Switching Gears with LinkedIn

In my years of inside sales, I’ve learned that you’re only as good as the list of contacts you have.  A list of good, clean, targeted contact data is almost as good as the oxygen we breathe. Without it, we’re looking around for prospects aimlessly… where it can seem like we’re dialing into space – […]

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