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Latest from the Blog

It’s Not Rocket Science

“Ef, It’s Not Rocket Science! That was what Rome Chopra (my Boss, CEO, and, yes, friend) said to me a few months ago as we were discussing a micro-strategy related to a potential marketing tactic for Ziplyne. “Of course, it’s not Rocket Science,” I thought. And then another thought took over…”Why the heck do people […]

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How Wedding Planning, Retail & Filmmaking Can Lead to A Career In UX / UI

“You can only be truly accomplished at something you love.” Maya Angelou Maya Angelou’s words resonate strongly with me and I hope she was right because as my co-workers will attest, I love UX/UI and it is a major part of my life in 2020.  But it wasn’t always…at least not in a way that […]

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Switching Gears with LinkedIn

In my years of inside sales, I’ve learned that you’re only as good as the list of contacts you have.  A list of good, clean, targeted contact data is almost as good as the oxygen we breathe. Without it, we’re looking around for prospects aimlessly… where it can seem like we’re dialing into space – […]

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